POWER OF NAMES (2007)

This series is about semiotics. At the moment when I was taking these photos I said the girl nothing of what I was doing nor what was on the label behind her. Changes in her face are just usual natural evolutions. But when we look at her with names attached – and know which nationality which name is – we believe she is Russian or Danish or English.. we believe she has exactly the face corresponding to the name. That is semiotical power of names over individuality.

We tend to find connections.